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Privacy Policy

Last revised: September 1, 2021


This policy describes the information Brady Company India Private limited may collect through the use of the services we offer, how we collect it and how it is used. This policy also addresses precautions we take to protect your privacy and how to contact us with data privacy questions or requests.

Policy Topics:

Section A: Personal Information

Personal information is information about a natural person that is readily identifiable to that individual. Personal information includes such things as an individual’s name, address, email address, and/or phone number, and may include the Internet Protocol (IP) address of your computer.

We will actively collect your personal information through contact you make with us. You may always choose not to contact us by email, participate in a survey or to provide any personal information on our website. Your choice to not participate in these activities online will not impair your ability to browse our website, or to read or download information offered on the site.

We will passively collect personal information from you simply from your visit to our website. For more information about the data we will collect, see Sections C and D below.

We also obtain personal information from third parties who have verified their legal right to provide personal information to us.

Section B : Children Under the Age of 18

This Site is not directed to children under the age of eighteen (18) and does not knowingly collect personally identifiable information from children.

Section C: Passive Information Collected

This is information passively collected during your visit to our website. This information is used to help us understand how our site is being used so that we may continually improve its content, performance, suitability, and usefulness. We collect two types of passive data: navigational data and device information.

Navigational Data:

Navigational data includes log files and clickstream data. Navigational data can identify a user’s Web browser and operating system, when and for how long a user visits a website, what pages a user views on a website, and the address of the website that the user was visiting previously.

We collect this information and use it to administer a website, improve website content, and compile aggregated statistics for marketing and research purposes.

Device information:

Device information is your IP address, hardware model, operating system version, unique device identifiers, and mobile network information, including phone number.

We collect this information to associate your device identifiers or phone number with your Account.

Section D - Cookies & Internet Tags

To serve our online users, we use “cookies” and similar files to customize your browsing experience with us. Cookies are small data files transferred to your computer, mobile phone, or other device by your web browser at the request of a website. Cookies fall into two broad categories:

  • Session cookies – these cookies allow websites to link the actions of a user during a browsing session. Session cookies are therefore temporary and once you close your browser, all session cookies are deleted. Session cookies are used to aid in website navigation and to collect statistical information. A common example is the shopping cart function, where the website will store details of your shopping cart as you proceed through the checkout process.

  • Persistent cookies – these cookies remain on your computer or device for the time period specified in the cookie. They are activated each time you visit the website that created the particular cookie. Persistent cookies also aid in website navigation and collecting statistical information, and are used to customize a website for a user, such as by storing passwords and preferences so that users do not have to re-enter them each time they visit a website. A common example is an auto login or “remember me” function after you first register with a website.

Functional Cookies (Persistent)

These cookies allow our website to remember information you provide to us via our website and choices you make (such as your username, items you have put into your shopping cart and products you have viewed recently). The cookies allow our website to enhance the service we can offer you (as well as providing some degree of personalization to our website).

In accordance with data privacy regulations, we require your consent to transfer these cookies to your computer or device and by using our website you agree that we can transfer these cookies to your computer or device.

Functional Cookies in use on this site:

Cookie Name Function Lifetime
Authentication cookies - ‘Remember me’ To identify the user when logged in Linus
User input cookies - ‘Lifestyle Identifier’ To remember user actions on a website Yes
User interface customization-cookies Used to remember user preferences. Not Applicable as we do not collect information using cookies.

Performance Cookies (Session)

These cookies collect information about how visitors use our website, such as the referring domain, frequency of visits to certain web pages and the time spent by users during each visit to our website. These cookies do not collect personally identifying information and the data collected is anonymous. We use these cookies to monitor the services we provide via our website and to make improvements to the website as a whole.

In accordance with data privacy regulations, we require your consent to transfer these cookies to your computer or device and by using our website you agree that we can transfer these cookies to your computer or device

Performance Cookies in use on this site:

Cookie Name Function Lifetime
Tracking cookies Used to capture visitor traffic behavior Yes

Other Type of Cookies such as “Retargeting”, “Behavioral” or Banner Advertising

We work with selected third party advertising companies who may set cookies on your computer or device during your visit to our website. These advertising companies use the information collected in these cookies to serve up ads relevant to you and your interests.

For cookies set by third parties (Google Analytics) we kindly refer you to the statements set forth by these parties on their respective websites. Beware, we do not have any influence on the content of these statements nor on the content of the cookies of these third parties: Google Analytics cookies.

Other types of Cookies in use on this site:

Cookie Name Function Lifetime
Social plug-in tracking cookies Used to offer social media modules on a website such as a Facebook “like” button, LinkedIn “share” button, or the ability to retrieve a message Not Applicable as we do not collect information using cookies.
Click here to learn more about cookies.

How to Control and Delete Cookies

Please note that disabling cookies could cause certain features and functionalities of our website to not work for you. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser prompt you when you receive a new cookie and how to disable cookies altogether.

Internet Tags:

Internet tags (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are similar to cookies, but they are smaller and are used to collect data such as IP address and browser type related to the user's computer. We use this information to monitor activity for the purpose of future improvement of our website.

Section E: Mobile Applications

Brady Company India Private Limited may offer mobile applications to make it easier to do business with us. We obtain information through your use of our applications that you download and run on your mobile device. We may obtain information from, or access data stored on, your mobile device to provide services related to the mobile application. For example, a mobile application may: access a camera on your mobile device allowing you to upload photographs to use in the mobile application; access the camera on your device to enable you to scan a barcode for use in the mobile application; access the geographic location of your device to enable you to find assets or equipment located nearby; or access contact information on your device to enable you to synchronize contact information between information stored on the device and the mobile application.

Our mobile applications may collect information related to your use of the mobile application and information regarding your mobile device to support and improve the mobile application and associated services. For example, all actions taken in a mobile application or errors generated may be logged, along with associated device information. We may also share anonymous data about these actions with third party providers of analytics services.

Please note that you can configure our mobile applications, and limit the information accessed or obtained by the mobile application on your device, but doing so may cause your mobile application to not work as intended.

Our mobile applications may be designed to exchange information with other of our mobile applications. The information exchanged includes only the information necessary to provide services of the mobile application. For example, a mobile workflow application may transfer label printing information to a mobile printing application.

Information accessed or obtained by the mobile application on your device may be accessible to you and your organization, depending on the intended functionality of the mobile application. For example, an inspection record may include information stating you used the mobile device to scan a barcode.

We regularly update our mobile applications. If your mobile device’s settings permit and you choose to install updates, those updates will be downloaded and installed automatically on your mobile device.

Section F: Purchased Desktop Applications

Brady Company India Private Limited may offer various software solutions for purchase that are run from your desktop. Desktop applications may be available as on-premise applications or via the “cloud”. We obtain information through your use of our desktop applications that you download and run on your computer. Desktop applications collect contact and license key information during the product activation step to validate purchase and provide technical support.

Desktop applications may provide us with information related to your use of the desktop application in order to improve the desktop application and associated products and services. For example, actions taken in a desktop application, such as which applications or options are selected, which printers and supplies were used, the number of labels sent to a printer, and errors generated within the application may all be logged in the application. We may also share anonymous data about these actions with third party providers of analytics services.

Please note that you can configure our desktop applications to restrict collection of usage data by selecting the opt-out option presented during installation or within the settings of the desktop application. Opting-out of data collection does not affect the functionality of the desktop application.

We regularly update our desktop applications. If your computer’s settings permit and you choose to install updates, those updates will be downloaded and automatically installed on your computer.

Section G: Active Information Volunteered

In addition to the passive information collected as described above, this website actively collects information as you volunteer it when making certain requests on the website. Some of the information collected is personal or unique to you (see Section A: Personal Information). We collect personal information from site registrants and visitors to the website on a voluntary basis. Visitors are not required to provide this information.

To protect credit card numbers, we outsource this information to a certified payment processor via a hosted payment page on our website in accordance with PCI DSS regulations. The provider returns the credit card number to us as a token. We do not see, process or store customers’ raw credit card information in any of our systems or databases. We are PCI compliant and attest to such via an annual SAQ-D and quarterly vulnerability scans performed by and attested to by an outside agency.

Brady Company India Private Limited is a Business to Business (B2B) Service provider of Identification and safety Solutions – Products & Services. All processing of personal information is based on a commercial, contractual basis to supply goods and services to the business community. However, any data we collect that can identify an individual will be protected and treated as applicable regulations require.

Personal information is actively collected when volunteered on this website through the following activities:

  • Send us an email or complete and submit a "contact us" reply form. In this case, we may use the information you provide for many reasons, including to reply to your email and to learn more about our users.

  • Register a product or demo online. We use the information you provide to notify you if your item has been recalled or requires an update, or when new versions of the product or demo are released.

  • Submit a literature request, demo request, catalog request, or mailing list form. In this case, we use the information you provide to send to you, online or offline, materials you request, and to contact you regarding product demonstrations.

  • Register as a user on the website. We use this information to verify your identity. - Not Applicable

  • Download certain kinds of software or information available on the Site. We use the information submitted in connection with such downloads to inform you of new software or information releases and to record who has downloaded the software and information available on this Site.

External Use of Volunteered Information

Please note that there are instances where we share your volunteered information with third parties in order to fulfill your request.

We, like many companies that provide products and services to customers, may employ other companies and individuals to perform specific functions on our behalf. Examples include, but are not limited to: manufacturing and/or fulfilling orders; delivery of packages, mail, and email; address hygiene; credit card processing services; research that improves the quality of services or offers provided to you, including customer satisfaction surveys; performing a credit check as part of your order, or with a debt collection service in the event you fail to meet the terms of payment which might apply to your order. These providers have access to the information that they require to perform their functions but are strictly forbidden from using it for any other purposes. You may, however, “opt-out” of this use of your volunteered information at any time, but doing so may impair our ability to provide you with proper service and to process your orders (See Section I - Your Rights).

We may also use your personal information to market the products and services of other third parties that we think might be of interest to you or provide your personal information to carefully screened and selected third parties for marketing purposes. If you wish to no longer receive such marketing materials, please refer to Section I - Your Rights for ways to contact us with your request.

Public forums, refer a contact, and customer testimonials

We may provide bulletin boards, blogs, or chat rooms on our websites. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these forums.

You may elect to use our referral program to inform contacts about our websites and services. When using the referral program, we request the contact’s name and email address. We will automatically send the contact a one–time email inviting him or her to visit one of our websites. We do not store this information.

We may post a list of customers and testimonials on our websites, including information such as customer names and titles. We obtain the consent of each customer prior to posting any names or testimonials.

Third-Party Service Integrations

Our websites and services may allow you to integrate the services with various online third-party services like Google, Microsoft OneDrive, or Dropbox (“Third-Party Service”). In order to take advantage of these features, you may need to authenticate, register for, or log into Third-Party Services through our website or services or on the websites of the respective Third-Party Service providers. When you enable integration with or login to Third-Party Services through our website or services, we will collect relevant information necessary to enable our website or services to access that Third-Party Service. We do not store your login credentials.

When you enable our website or services to link content and data between Third-Party Services, the Third-Party Services may provide us with access to certain information that you have provided to the Third-Party Services, and we will use, store, and disclose that information in accordance with this Privacy Policy. However, please remember that the manner in which Third-Party Services use, store, and disclose your information is governed by the policies of those third parties, and we shall have no liability or responsibility for the privacy practices or other actions of any Third-Party Services that may be enabled within our website or services.

Section H: Duration of the Processing

We will store and process your personal information during the period necessary depending on the purposes of the processing, the contractual relationship between us and to comply with applicable record retention laws and regulations.

Section I: Your Rights

People have different privacy concerns. Our goal is to be clear about what information we collect so that you can make meaningful choices about how it is used. Therefore, we are informing you of the following rights you have with respect to your personal information:

Right of access and right to obtain a copy:

You have the right to freely obtain at any moment access to your personal information, as well as to be informed about the purpose of the processing by us.

Right to rectification, erasure, or restriction:

You have the choice to share your personal information with us. You also have the right to request us to rectify or erase your personal information as far as this does not interfere with the execution of any contractual obligations or violate applicable legal requirements on data retention. You acknowledge that a refusal to share data or a request to erase these data will make the delivery of certain services and/or products impossible. You can also request the processing of your personal information to be restricted.

Right to object or opt out:

You also have the right to object to and opt out of the use of your personal information for purposes of direct marketing.

Right to data portability:

You have the right to obtain your personal information which is processed by us in a structured, commonly used and machine-readable format and/or to transfer this data to another data controller.

Right to withdraw consent:

When data processing is based on your consent, you have the right to withdraw your consent.

Exercising your rights:

You can exercise your rights by contacting us in the following ways:

  • Phone - +91 80 66582900 / 901
  • Email –
  • Mail: Not Applicable
  • Website via the “Contact Us” link

Right to file a complaint:

You have the right to file a complaint with your local privacy authority.

This does not affect a procedure before the civil court.

If you have suffered damages caused by the processing of your personal information, you can file a claim for damages.

Section J: Safety & Confidentiality

We have adopted safety measures which are suited on both a technical and an organizational level to avoid the destruction, the loss, the forgery, the adjustment, the non-authorized access or the notification of the personal information by accident to a third party, as well as the non-authorized processing of these data.

  • We encrypt many of our services using SSL.
  • We may offer you two-step verification when you access your Account on our website

We shall not be liable in any way for direct or indirect damages caused by a wrongful or improper use of the personal information by a third party.

At all times you shall comply with safety standards, for instance by avoiding all non-authorized access to your login and access code. You are solely responsible for the use of the Website on your computer, IP-address and identification data, as well as for its confidentiality.

Section K: Compliance and Cooperation with Regulatory Authorities

We regularly review our compliance with our Privacy Policy. We also adhere to several self-regulatory frameworks, including the EU-US Privacy Shield Frameworks. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal information that we cannot resolve with our users directly.

Section L: Changes

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

Section M: Contact Information and Enforcement

Contact Information

If you have questions or concerns about our privacy policy, you may contact us at or by any of the means outlined in Section G.


We use a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented, and accessible. We encourage interested persons to raise any complaints or concerns using the contact information provided in this section and we will investigate and attempt to resolve any concerns regarding the use and disclosure of personal information.