Brady is an authorized distributor and secure printer for YottaMark encrypted security codes. These codes offer brand owners a service that delivers cost-effective unit-level authentication and traceability via the internet, to anyone anywhere in the supply chain, including the end user / customer.
YottaMark security codes printed by Brady can be part of a very effective "public authentication" tool for any brand owner.
YottaMark security codes provide brand owners:
- Early detection of counterfeits or diverted product in a supply chain
- Deterrent to counterfeiters and gray marketing
- Leads for investigating problems
- Ability to have targeted product recalls
- Return and warranty verification
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Simple Authentication
Powered by YottaMark, these security codes utilize the same encryption methods being used in today’s banking industry. Products with security codes can be authenticated using a camera phone, over the internet, or with a standard barcode scanner.
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Real-Time Intelligence
Based on the authentication data, the YottaMark system provides brand owners with powerful, real-time, graphical reporting that gives immediate insight into threats to their supply chain. Using this real-time intelligence, security personnel can detect and respond to fraudulent behavior before it becomes a problem. |
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Why it Works
YottaMark security codes are non-repeating, non-predictable and cancelable if needed. Through proprietary heuristics, the YottaMark system informs a brand owner if their codes have been copied or attacked. With as little as a 0.5% sampling rate, even limited fraudulent activity will be detected.
