Brady offers holograms for two purposes: promotion and security. Various types of holograms (dot- matrix, 2D, 3D, 2D/3D) are commonly used for promotional reasons where as the more complex holograms used for security reasons are referred to as OVDs.
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Brady is an authorized distributor and secure printer for YottaMark encrypted security codes. These codes offer brand owners a service that delivers cost-effective unit-level authentication and traceability via the internet, to anyone anywhere in the supply chain, including the end user / customer.
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Brady's color shifting film offering uses 3M patented and proprietary multi-layer optical film technology. This overt security solution is easy to recognize and authenticate. With the addition of subsurface printed graphics, unique color shifts will occur at different viewing angles.
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An additional level of security can be added to most labels with the use of secure color shifting inks. The color of the printed ink changes when viewed at different angles, allowing for easy authentication at a glance. The inks are produced and printed in a tightly controlled supply chain and production facility. Several different secure color shifts are available.
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